In general, small businesses lack quality content and promotion. Quality websites are easy to build these days using templates and content management systems, but quality content isn’t easy to write.

Most Small Businesses emphasize a short-term return on investment, rather than having all of their tactics based on medium to long-term results. For example, a large business that is well-known and established will normally have the budget to spend on branding and general awareness campaigns.

Local SEO is an ideal method for small businesses to get maximum exposure. What small businesses need is, first, a good foundation for ongoing online optimization. Second, they need to be able to easily identify results.

Google and Facebook have taken the lead in this sector. Both are providing tools and platforms that enable small businesses to promote their offering at the lowest cost possible as Google My Business to create a business listing, Facebook page that provide digital presence. When consumers need something, they get out their smartphones, open up Google, and run a search or direction same like facebook for using our history of work.